An Investigation into using Artificial Intelligence in Education

Over the past decennary, educational establishments have progressively offered online, web-based classs. While there has been a great trade of research comparing the effectivity of online and traditional classs ( Young, 2006 ) , there has been less research on how to utilize instructional design schemes to increase pupil battle, pupil satisfaction, and accomplishment in online classs ( Gunter, 2007 ) . Research has shown that instructional immediateness can increase knowledge and pupil success ( LaRose & A ; Whitten, 2000 ) . Educators learning online have turned to assorted engineerings to better student-to-instructor interactions. Personal response systems, teleconferencing tools, and computer-supported collaborative acquisition ( CSCL ) environments have been used ( Soh, Khandaker, & A ; Jiang, 2008 ) . Educators have used confabs Sessionss to ease communicating, every bit good. However, pupils frequently are required to run into in a confab room or teleconferencing during preset times. While holding synchronal meetings does better student-to-instructor interaction, these systems are mostly inactive ( Soh et al, 2008 ) . Artificial intelligence is a engineering that can supply immediate responses to user inquiries and it can accommodate to single users demands. This paper will discourse what unreal intelligence is and how unreal intelligence has been used. It is hypothesized that the usage of unreal intelligence in online classs will increase pupil success and battle. Artificial intelligence can be defined as the scientific discipline and technology of making intelligent machines, computing machine plans in peculiar ( McCarthy, 2007 ) . There are multiple subdivisions of unreal intelligence or AI, as it will be referred to for the balance of this paper. Logical AI refers to what a plan knows about the universe in general and the facts of a peculiar state of affairs in which it must move. Goals are represented by mathematical logical linguistic communication and the AI Acts of the Apostless by infering which actions are appropriate for accomplishing its ends ( McCarthy ) . Search AI plans study big Numberss of possibilities. A cheat playing computing machine is an illustration of a hunt AI plan. There are pattern acknowledgment AI plans. These types of AI plans are programmed to compare what it sees with a form. There are AI plans that can be after or larn from experience ( McCarthy ) . These illustrations of assorted AI plan types are non thorough . AI plans have been designed for multiple educational intents. I-MINDS is an AI plan that has been created to assist teachers with schoolroom direction and to increase pupil coaction. The theoretical model of the I-MINDS intelligent computer-supported collaborative acquisition ( CSCL ) environment was based on three cardinal rules. In the first rule, the writers proposed constructing a CSCL system that was â€Å" antiphonal, flexible, distributed, and adaptative to single pupil behaviours † ( Khandaker et al. , 2008, p. 3 ) . In the 2nd rule, the writers desired to construct a CSCL â€Å" that is able to germinate over clip in footings of its pedagogical cognition, pupil and even group mold, and public presentation in determination support † ( Khandaker et al. , 2008, p. 3 ) . In the 3rd rule, the writers proposed constructing a CSCL system â€Å" is able to organize effectual pupil larning groups on its ain † ( Khandaker et al. , 2008, p. 3 ) . The writers studied the impact of I-MINDS on structured concerted acquisition. A two-semester survey was launched at the University of Nebraska during the Spring and Fall semesters of 2005. I-MINDS was deployed and evaluated in an introductory computing machine scientific discipline class. The survey utilized a control subdivision where a group of pupils did non utilize I-MINDS. The writers ‘ consequences show â€Å" that I-MINDS can back up concerted larning efficaciously in the topographic point of face-to-face coaction among pupils in hebdomadal research lab Sessionss † ( Khandaker et al. , 2008, p. 28 ) . The consequences besides show that modular extension to the system is supported. Finally, I-MINDS collected informations that provided critical information on pupil group activities. This showed that I-MINDS can be used efficaciously as a test-bed for educational research. AI plans can be developed to supply individualised and adaptative linguistic communication acquisition and vocabulary tutoring. In Personalization of Reading Passages Improves Vocabulary Acquisition by Heilman, Collins-Thompson, Callan, & A ; Eskenazi, the REAP tutoring system, which provides English as a Second Language vocabulary pattern, was examined. Harmonizing to the writers, â€Å" REAP can automatically personalise direction by supplying pattern readings about subjects that match involvements every bit good as domain-based, cognitive aims † ( Heilman, Collins-Thompson, Callan, & A ; Eskenazi, 2010 ) . The writers pointed out that most old research on motive in intelligent tutoring environments has focused on increasing extrinsic motive. The writers focused their survey on increasing personal involvement. The pupils in the survey were indiscriminately split into control and intervention groups. The control status coach selected texts to maximise domain-based ends. The t reatment-condition coach besides preferred texts that matched personal involvements. The consequences show positive effects of personalization. In add-on, the importance of negociating between motivational and domain-based ends was demonstrated ( Heilman et al. , 2010 ) . Gunter, G. ( 2007 ) . The effects of the impact of instructional. International Journal of Human and Social Sciences, 2 ( 3 ) , 195-201. Heilman, M. , Collins-Thompson, K. , Callan, J. , & A ; Eskenazi, M. ( 2010 ) . Personalization of reading transitions improves vocabulary. International Journal of Artificial Intelligence in Education, 20, 73-98. LaRose, R. , & A ; Whitten, P. ( 2000 ) . Re-thinking instructional immediateness for web classs: A societal cognitive geographic expedition. Communication Education, 49 ( 4 ) , 320-338. McCarthy, J. ( 2007, November ) . What is Artificial Intelligence? Retrieved February 14, 2011, from Basic Questions: hypertext transfer protocol: //www-formal.stanford.edu/jmc/whatisai/node1.html Soh, L. , Khandaker, N. , & A ; Jiang, H. ( 2008 ) . I-MINDS: a multiagent system for intelligent computer-supported collaborative acquisition and schoolroom direction. International Journal of Artificial Intelligence in Education, 18 ( 2 ) . Young, S. ( 2006 ) . Student positions of effectual online instruction in higher. The American Journal of Distance Education, 20 ( 2 ) .

Nigerian Scams – 419 Scam

Nigerian Scams – 419 Scam Information Nigerian, or â€Å"419†, scams are one of the most common types of fraudulent email currently hitting inboxes. Nigerian scam messages can also arrive via fax or letter. The messages generally claim that your help is needed to access a large sum of money, usually many millions of dollars. In fact, this money does not exist. The messages are an opening gambit designed to draw potential victims deeper into the scam.Those who initiate a dialogue with the scammers by replying to a Nigerian scam message will eventually be asked for advance fees supposedly required to allow the deal to proceed. They may also become the victims of identity theft. The so-called â€Å"Nigerian scam† is one of the longest running that I know about. In fact, it predates the Internet and email. The scams are also known as â€Å"419 scams† after the appropriate part of the Nigerian criminal code. The scammers still use surface mail and faxes as well as email.There are a great many versions of this scam. Although many originate out of Nigeria, hence the generic term â€Å"Nigerian scam†, it is certainly not only Nigerian based criminals that send them. In spite of the longevity of this type of scam and the large amounts of publicity that it has received, many people around the world are still being conned out of substantial sums of money. I regularly receive enquiries from Internet users who have received Nigerian scam emails and do not know what they are about. Basically, the scam works like this.You receive an unsolicited message that masquerades as some manner of business proposition, request for assistance, notice of a potential inheritance, or opportunity to help a charity. In fact, there is a seemingly endless array of cover stories that the scammers use in order to draw potential victims into the con. In spite of this diversity, virtually all of the scam messages share a common theme. The messages all claim that y our help is needed to access a large sum of money, usually many millions of dollars.The scammers use a variety of stories to explain why they need your help to access the funds. For example: * They may claim that political climate or legal issues preclude them from accessing funds in a foreign bank account. * They may claim that your last name is the same as that of the deceased person who owned the account and suggest that you act as the Next of Kin of this person in order to gain access to the funds. * They may claim that a rich businessman, who has a terminal illness, needs your help to distribute his wealth to charity.The messages offer to let you keep a significant percentage of the funds in question in exchange for your assistance. This percentage is the bait that the scammers use to entice potential victims deeper into the scam. Once a recipient has taken the bait, and initiated a dialogue with the scammers, he or she will soon receive requests for â€Å"fees† that the scammer claims are necessary for processing costs, tax and legal fees, or bribes to local officials.The scammers will warn the victim that these advance fees need to be paid before the funds can be procured. In reality, the supposed funds do not exist. The major purpose of these scam messages is to trick recipients into parting with their money in the form of these advance fees. Fraudulent requests for fees will usually continue until the victim realizes he or she is being conned and stops sending money. In some cases, the scammers gain enough information to access the victim's bank account directly or steal the victim's identity.

Memory and Morals in Mement Essay

Memento is the film I decided to do my final analysis essay because it is one of very few films that is told in reverse order. The main character Leonard Shelby kills the murderer of his wife in the film’s first scene and the film moves backward from that point. Memento is a film that allows us (the viewers) to see the film as neo-noir because of Leonard’s amnesia-like disability. The story is revealed backward so the viewers only know what Leonard knows, which means that it is extremely difficult for the viewers to know what is going to happen next/what happened before. The genre, non-diegetic, the goal-orientated plot, and many other things make the film Memento seem neo-noir in the scene where Leonard hits Natalie and Natalie goes back outside to wait for Leonard to forget so that she could walk back in as he forgot. This film falls into more than one genre, which is mystery and thriller. Mystery â€Å"centers on a person of authority, usually a detective that is tr ying to solve a mysterious crime. A mystery is one of Mementos genres because Leonard is trying to find who raped and murdered his wife. Leonard, with the inability to remember what happened after he got knocked out in the incident, developed a mysterious amnesia-disability that does not allow him to create new memories and heavily relies on notes to himself and important facts tattooed to his body. Due to Leonard’s rare disease, there are only a limited number of clues that are given in each scene. The scene that I chose was mysterious because Natalie grabs every pen and writing utensil for whatever mysterious reason and puts them in her purse/backpack. Soon after, they both get into an argument and Leonard punches Natalie in her face. Natalie leaves outside to wait for a few minutes as Leonard tries to find a writing utensil to write down what just happened. As he is doing so Natalie walks in and he completely forgot he punched her and asked her what happened to her face. Little do we know that these little mysterious actions can make a difference. This film also falls under the genre thriller. There is so much tension and clues to look forward to in this film that make it a thriller! With the story being told in reverse order, viewers are kept at the edge of their seat, constantly wanting to know what is going to happen next/what happened before event. This format helps build suspense and surprises viewers. It shocked me that Natalie took advantage of Leonard when she said that Dodd was the one that beat her up, when in reality it was Leonard that punched her for talking trash about his memory disorder and wife. There were so many non-diegetic elements in Memento that made it a neo-noir film. The main non-diegetic element that made the film seem neo-noir is him talking to himself during the movie, like in many detective movies. In the scene that I chose to analyze, Leonard is seen mentally talking to himself, telling himself to hurry and find a pen or he will forget the situation he was in with Natalie wanting him to â€Å"get rid of Dodd†. Hearing Leonard talking to himself in his mind does not exist in the real world which is why it is non-diegetic. Memento is a goal-oriented plot where Leonard wants to solve the mystery of who raped and killed his wife. Leonard’s goal can only be achieved with time and patience. As days go by, Leonard learns to stay updated with any new information by writing down information onto paper notes and tattooing facts about the mystery guy that killed his wife. He starts his days by picking up onto notes that he left for himself to solve. Day by day, moment by moment, Leonard makes progress towards his goal by solving new clues every day.

Bazaar Ceramics Studio Research Paper Example | Topics and Well Written Essays - 1500 words

Bazaar Ceramics Studio - Research Paper Example Bazaar Ceramics has a wide range of products to meet the needs of clients both nationally and internationally. The studio produces exquisite one-off sculptural pieces for the individual and corporate collector. IT systems have become increasingly critical to the smooth operation of a company, and arguably the economy as a whole, the importance of ensuring the continued operation of those systems, or the rapid recovery of the systems, has increased. This plan aims to avert larger losses in the event that the businesses do not continue to operate due to the risk occurring. The objective of this plan is to document critical resources and personnel requirements to protect the company if all or parts of its operations or computer services are interrupted by an outage or disruptive event.   Information such as; critical business processes, technology components required, manual workaround procedures, identified alternate recovery sites, and key personnel contact information will be documented.   Vital. The business process areas under this category would include accounting and finance, and sales. The hardware under this category includes Cables, Router/Switch, PCs, Printer, and phone and fax machine. The software and data would include MYOB and MYOB Data file. These functions cannot be performed by manual means or can be performed manually for only a very brief period of time. In applications classified as vital, a brief suspension of processing can be tolerated, but a considerable amount of "catching-up" will be needed to restore data to a current or usable form. Sensitive. The business areas under this category would be purchasing and human resource management. The hardware would include: Cables, Router/Switch, PCs, Printer and the software and data would be the same as in the critical business process. These business processes can be performed, with difficulty but at tolerable cost, by manual means for an extended period of time. Sensitive applications also require "catching-up" once restored.

UNIT 4 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words - 4

UNIT 4 DISCUSSION BOARD - Essay Example Though Medicare and Medicaid are federally operated programs, they rely on private providers that are regulated and financed through a variety of different agencies and corporations. In contrast, the VA and military are health care systems that are run directly by the government. This difference has allowed the VA to concentrate on quality rather than quantity of services. In addition, the VA manages the system to hold regional and area managers directly responsible for the performance of the system. The private sector providers have little incentive to invest in quality such as the VAs commitment to, "purchases of health IT to track adherence to clinical guidelines or spending on education and training to improve compliance with safety protocols" (Veterans Administration, 2007, p.14). In addition, the VA has implemented the Veterans Equitable Resource Allocation (VERA) system to monitor resources and assure that they are being adequately distributed. This has developed into a highly refined system of patient classification, regional cost analysis, and produces a level of care that the private sector could benefit from to control costs while assuring quality care (National Defense Research Institute, 2005, p.3). The US Department of Defense (DoD) operates the largest health system in the US and provides medical care for active military, retirees, and civilian employees. A key difference between the DoD and the private sector is the ability to enact policies that affect their participants health while saving money. The military is able to vaccinate their members in greater numbers for diseases such as polio, measles, mumps, influenza, and varicella (Kruzel). The military policy views this as a health maintenance (and cost saving) measure, while the private sector sees this as a cost. Because the DoD operates on a fixed budget from year to year, they are forced to control costs, while the private sector is often prompted to accelerate costs to

Re write (data exchange) Essay Example | Topics and Well Written Essays - 1000 words

Re write (data exchange) - Essay Example The aim of the project is to review the capabilities of XML-enable X3D standard for the representation of engineering design data including Product Structure, Bill of Materials and Product Coding and Classification among others within this context. This is one of two separate but interdependent projects proposed and the second one is listed below. The main objective of this study is to review the capabilities of XML-enable X3D standard for the representation of engineering design data including Product structure, Bill of Materials and Product Coding and Classification within the context of Collaborative Product Development among others. First of all, Right Neutral format was chosen for the data exchange after it was compared with the IGES and STEP format and it was selected because it provides the best version in comparison to the IGES format. After that, the researcher worked on the IGES (neutral) format and web-based 3D XML format and they were also compared for their effectiveness while doing share information between IGES and the web based approach. The Altan Machine Company`s Quick coups and Fork were designed using the Solid works and after that data results were presented in 3D XML and IGES format. The researcher compared the results between IGES and Web-Based 3D XML format after carrying the observations. In this study, secondary data was collected prior to the study for the purpose of analysing the findings in comparison to the data that already exists in this same field of study. Collection of secondary data greatly helped in gathering extensive information in an attempt to explore and establish a broader understanding about 3D XML and IGES format in designing engineering data which provided a solid understanding of the topic given that some studies have been done already on the same topic. As a point of departure, it should be noted that 3D XML is a lightweight and a standard XML-based

Problems and Opportunities created by having too much data, and what Research Paper

Problems and Opportunities created by having too much data, and what to do about them - Research Paper Example Nowadays the business corporations are more and more concerned with the business data collection and analysis. In this scenario, the businesses are paying attention on effective data management and corporate analysis for better resource management and decision support. Additionally, the business corporations gather huge amount of data and process it in order to get business advantages. Sometimes this huge amount of data collection can cause various business and operational management issues. However, this huge amount of business data is a vital corporate resource that offers the business power regarding business management and future resource administration. In this scenario, some organizations gather data for the business and customer relationship management. Most of the business corporations are aligned toward the collection of customer data. Additionally, the one of the major reasons could be the evolution of online business marketing. This customer contacts and personal information can be used for business marketing. In addition, online business marketing is a less costly way of business marketing and overall promotions. This overall situation leads to better business and corporate management. In this scenario, there is need for customer permission in order to use customer data for business marketing process (LOHR, 2009).... In this scenario the huge business data collections are used through some OLAP, data mining and data warehousing based tools. These all tools and capabilities lead to better business data management and issues handling. In this way, the business management is able to well predict the business needs and requirements for the enhanced business decision management and future issues support. These all aspects are well matched for the business issues and problem management. In addition, these decision support tools are used to aggregate the business data to buildup and more summarized and concise business reports for the better business decision support and issues management (Laudon & Laudon, 1999). However, one of the major issues in this huge collection of data could be regarding data storage and management. Nowadays, the data storage is affordable, so the cost of data storage is not a big issue but this issue becomes critical when we need to backup terabytes of data. In retailing busine sses life WalMart that produce millions of rows of data each day, there is much harder for the business to store such data. In this situation the huge business data collection can be a big issue for the business (Trembly, 2010) and (Sperling, 2009). Another main issue with too much data collection is the data security. In fact, the huge amount of data can lead to more data leakages that can create some huge business damage and issue. In this situation there is need for a way through which an organization can better manage the business issues and aspects. In addition, they need to implement tight security mechanism that could ensure better business data management and issues handling (Laudon & Laudon, 1999). In case of too much data one more main issue is the business data

Hills like White Elephants Coursework Example | Topics and Well Written Essays - 250 words

Hills like White Elephants - Coursework Example The setting is in Spain, and the fact that the man speaks Spanish puts him in a decidedly advantageous position compared to the girl. Jig has to rely on the American while they are in Spain; or, it is likely, she had to rely on him in all the places they visited. Their relationship is one of imbalance and inequality. Jig is dependent on the American, and obviously she feels compelled to abide by his decision to abort their child, even though the man places the moral responsibility upon the woman (he pushes insistently on the operation being simple, but purports to go through the operation only if she wished). Hemingway meant for the setting to contribute to the central theme, which is Jig’s dilemma of undergoing the abortion. The symbolism is clear that the setting contrasted the barrenness of â€Å"this side† with the fruitfulness of â€Å"the other side.† The station is midway between the two. These are evident in the lines: â€Å"Across, on the other side, were fields of grain and trees along the banks of the Ebro. Far away, beyond the river, were mountains. The shadow of a cloud moved across the field of grain and she saw the river through the trees.† The setting is a symbolism for Jig being midway in deciding whether to have the abortion (barrenness) or having her child (fruitfulness). The shadow of the cloud moving across the field of grain shows that she may have considered that deciding to keep her child has become a dim prospect, in the face of the American’s insistence that the abortion is â€Å"an awfully simple operation.† The hills appearing like white elephants symbolizes the child they would have, which is now far off in the distance. The white elephant in Thailand is both blessing and curse – blessing because it is rare and considered valuable, curse because it may not be put to work and thus is fed and cared for

Research Methods in Engineering Assignment Example | Topics and Well Written Essays - 1250 words

Research Methods in Engineering - Assignment Example Twitter and web globalization go hand in hand. Many companies are getting Twitter accounts. According to Yunker (2009),"ICANN[, a major company,] recently launched its own Twitter feed. And since ICANN is a global organization, it launched more than one language feed - one in English and one in Spanish." Twitter is exploding at an astounding rate. According to Pence (2007), "Some have called the current generation of college students the Web generationThe pace of technology change continues to quicken. The effects of globalization and social networking have not yet had their full impact." Indeed, this is a social media revolution that will not be underestimated. Pence (2007) says that "the media revolution is changing so fast that in a decade we will be dealing with college-age students as different from today's college students as current college students are different from their teachers." Supposedly, social media networks such as Twitter build community trust in the online community. Barton et. al. (2009) "the operation of trust and inspiration in networking and teamwork [is a key] to become change agents in small groups and networks. This research sheds light on the mechanisms by which the process of e-learning adoption relies on social networks and connections. Thus, as one can see, social media plays an important role in today's globalized world. It is obvious that the more follower and, thus, influence, one has on Twitter, the more leverage electronic engineers have to harness the power of Twitter for globalization of their organization. Innovative approaches to technology in the globalization industry will have a great impact on the engineering field. Wineman et. al. (2009) says that , "the knowledge bases of social network [indicate the] preliminaryeffects ofsocial network structure and the support of innovation." B. Problem Definition The problem that will be analyzed is how to increase global influence on Twitter with electronic engineering technologies. C. Project Description and Significance This project will be accomplished through the creation of a survey for Twitter users regarding what an electronic engineer should do in order to help his or her company become more globalized. Section 2: Factors Influencing the Project A. Research Design: Survey Development The survey to be developed will incorporate the information of Twitter users with 500 or more followers on twitter (up to about 3 million or so) in order to facilitate what kind of knowledge is needed to spread globalization for one's company as an electronic engineer. B. Data Sources As mentioned in the section above, specific Twitter users will be queried, based on how many followers they have. The survey will basically cover people who are from various age ranges, socioeconomic backgrounds, and professions. The minimum amount of followers required (500) is set so that the survey administrator knows that the person being surveyed has at least some modicum of influence on Twitter. If necessary, peoples' usernames can be entered in the

Various Assignments Essay Example | Topics and Well Written Essays - 2000 words

Various Assignments - Essay Example Evidence suggests that while it may be true that democracies do tend to inject greater public funds into the provision of services to the public, these contributions do not always result in funds directly benefiting the poor. The injection of larger sums into public services by democracies also does not correspond with desired social results in terms of â€Å"longer, healthier, or more productive lives† (Ross, 2006, p. 860). As Ross (2006) points out: If democracy produces better outcomes for low-income families, then countries that transit from autocratic to democratic rule should see improvements in their infant and child mortality rates. In general, they do not (p. 860). It would therefore appear that for the purposes of reducing poverty and improving the lives and the wellbeing of the poor, democracy is not a viable option. Democracy is not a viable option because the evidence suggests that democracy has not been successful in reducing poverty and improving the lives of the poor any better than non-democracies. Mandelbaum (2007) also argues that democracy is not always a viable option for all nations. In particular Mandelbaum (2007) specifically points out that countries with socialist economies are incompatible with democracies. This is because a primary element of democratic states is that it imposes restrictions on government authority. In this regard, the greater the level of socialism, the more difficult it will be in â€Å"establishing a functioning democracy† (Mandelbaum, 2007, p. 95). Countries with free and open market economies will be compatible with democracy (Mandelbaum, 2007). On the other hand, countries with â€Å"economic organization† and/or socialist economies are incompatible with democratic political systems that recognize and enforce individual freedoms and open and free government elections (Mandelbaum, 2007). Even so, it is conceivable that not

How coherent a work is Herodotus' Histories Essay

How coherent a work is Herodotus' Histories - Essay Example s fragmented and digressing into fable and even those who were prepared to step outside the confines of the thinking of their own era, were often not prepared to make more than small concessions about the possible motives, expertise and literary devices found in The Histories. More recent research , however, suggests that, if understood within the intellectual climate of their time, The Histories reveal themselves as the multi-faceted work of a highly intuitive and progressive thinker, who used the past and the present, to record and draw parallels with the complexity of his own time, and who used a plethora of tools at his disposal to inform of the consequences of reliving the past - these were definitely not the rather clumsy, ‘anachrostic’ efforts of an ancient teller of tall stories (De Jong, I. J. F., 2003). Viewed with an appreciation of 5th century philosophy, science, epic heritage, political currents and literary know-how, The Histories is a historical record of high intellectual quality and significance, largely coherent in its aims and with considerable unity, once literary structures and devices have been understood in their ancient context. Although there is perhaps still much to be discovered, evidenced by the considerable amount of research that is continuing to offer new possibilities of understanding this important text. This on-going curiosity is now extending into a much broader field of inquiry and includes research into the uses of language, narration, moral, ethical and judicial concepts, as well as general themes, although the focus of the research has shifted and is no longer done to establish coherence, but aims instead to demonstrate the multiplicity of creative devices that Herodotus had at his disposal. Interest in The Histories has continued throughout the ages and the critiques of Thucydides and Aristotle were followed by others, classical scholars of the first few centuries CE and again, after the so-called dark ages. Given the

Composition and Seperations Essay Example for Free

Composition and Seperations Essay When a kernel of popcorn is heated, pressure builds and, depending on the percent of water in the kernel, the kernel pops open and popcorn is produced. The percentage of water in each kernel differs between brands of popcorn. If the steam produced fails to pop the kernel, the kernel becomes hard and burns. The purpose of Part 1, â€Å"Popcorn Composition†, of the â€Å"Composition and Separations Lab was to determine whether premium popcorn brands display desirable qualities when measured and compared with cheaper brands of popcorn. The experimental relevance of Part 1 of the experiment was to demonstrate the effects of water in a popcorn kernel when heated and converted to heat. Differences in water percentage determine whether or not the kernel will burst and create popcorn. In Part 2, â€Å"Separating a Solid Mixture†, the purpose was to work with supplies in the lab to separate a solid mixture of popcorn, sand, salt and iron filings into the four separate components to eventually learn the percent composition of the solid mixture. By developing a plan to separate the mixture, the group should have ended up with four separate items with weights that added up to the original weight of the mixture. The experimental relevance of Part 2 of the experiment was to learn how to separate each component in a four part solid mixture from each other. Procedure: In part 1 of this week’s lab three popcorn kernels of a one brand were given to each group. A Bunsen burner was set up by each group and the three kernels were each weighed separately on an electric balance. The Bunsen burner was then lit following the instructions given. (ch185) A 100mL beaker was obtained and filled with a half inch of clean sand. The beaker was placed on a ring stand and one kernel of popcorn was submerged into the sand. The beaker was then covered with a watch glass and heated over the Bunsen burner until the kernel popped. After popping, the kernel was removed and weighed and the moisture content was measured. This procedure occurred for all three kernels. After the moisture content of all three kernels were measured, an average was deduced for the three and written on the board. Each of the other four groups also wrote their averages for their individual brand on the board to give the class a better understanding of the differences in moisture content for each of the five brands. In part 2 of this week’s lab, a 50mL beaker was filled with a solid mixture consisting of popcorn, sand, salt and iron filings. The group then got the mass of the entire mixture and began sketching a plan to separate the mixture properly into its original four contents. First the group separated the popcorn from the mixture by using a drainer. The popcorn was then weighed. Second, the iron filings were separated using a magnet after pouring the remaining mixture onto a piece of paper. After the magnet collected all iron, the iron was scraped into a beaker and the weight was recorded. The third and final separation used a beaker and a filter paper. The filter paper was weighed and put into a filter that spilt into the beaker. The remaining salt/sand mixture was then poured into the filter paper using water to dissolve the salt. After the solution was put into the filter paper and the salt had dissolved, the filter paper and sand was dried and then weighed. After subtracting the filter paper weight from the weight of the filter paper and sand together, the weight of the sand was known. Once you had the weight of the sand, iron and popcorn, the weight of the salt was found by subtracting the three combined weights from the original weight of the mixture. To find the percent composition of each component, the weight of each was divided by 100 and, in the end, each components percent added up to 100% of the initial mixture. Results/ Data/ Calculations: Part 1: Each group determined the moisture percentage of their brand of popcorn. Table 1 shows the moisture content of each brand. Table 1: Moisture Percentage of Popcorn Brands Group Number| Popcorn Brand Used| Percent Moisture| 1| Act III| 6.24 %| 2| Food Club| 8.35 %| 3| Jolly Time| 12.2 %| 4| Orville Redenbacher| 7.47 %| 5| Pop Perfect| 6.22 %| Jolly Time popcorn was measured for weight and the moisture content was then measured. Table 2 shows the initial weights, final weights, moisture contents and percent moistures of each of the three trials performed. Table 2: Moisture Percentage by Weight of Jolly Time Popcorn Kernels Kernel| Initial Weight (g)| Final Weight (g)| Moisture Content| % Moisture| 1| 0.105 g| 0.086 g| 0.019 g| 17.8 %| 2| 0.138 g| 0.140 g| -0.003 g| -1.89 %| 3| 0.113 g| 0.106 g| 0.007 g| 6.55 %| AVERAGE| 0.109 g| 0.096 g| 0.013 g| 12.2 %| Sample Calculations: Find weight= (cupcake holder + kernel – cupcake holder) = (.263 g .177 g) = 0.086 g Moisture Content= Initial weight – final weight = 0.105 g – 0.086 g = 0.019 g % Moisture= Moisture content x 100 Initial weight of kernel = 0.019 g = 17.8% 0.105 g Average % moisture = 17.8 + 6.55 = 12.2% 2 Part 2: The weight and eventually percentage composition was measure in a mixture of corn, iron, sand and salt and then with each component individually. Table 3 shows the weight and % compositions. Table 3: Percent composition of Mixture Material| Weight (g)| % Composition| Full Mix| 42.2 g| 100 %| Corn| 3.26 g| 7.79 %| Iron| 19.0 g| 45.0 %| Sand| 15.7 g| 32.5 %| Salt| 6.25 g| 14.8 %| Sample Calculations: Percent Composition:Initial Weight x100 Total Mixture Weight Beaker with nothing: 59. 95 g Beaker with mix: 102.1 g W/ Mix:102.1 g W/O Mix: 59.95g 42.98 g Discussion: The experiment in part 1 was done to show that even slight differences in moisture content in popcorn make a big difference when it comes to the popcorn’s â€Å"popping† abilities. Before the experiment, the moisture content and its effect on popcorn were unknown. After the experiment each group left with the knowledge of moisture content in both preferred brands and cheap brands of popcorn. This experiment gave insight into the importance of exactness for popcorn companies pertaining to the moisture content in each kernel. The experiment in part 2 was performed to show that most solid mixtures can be separated if using the right tools. Each group had to propose a solution to separating the mixture and then weighing each of the four components afterwards to conclude if they added up to the initial weight of the solid mixture. This experiment allowed students to use their brains to separate any solid mixture that they come in contact with, which will be helpful for the future in this lab and others. Throughout the two parts of this experiment several specific errors were found and dealt with. In part 1 of this experiment several popcorn kernels were burnt and did not pop. These kernels may have affected our experiment by giving us false data, as we did not include these kernels in any final data. With burnt popcorn kernels, we were shown that the moisture content in the popcorn brand given may have resulted in one of the â€Å"cheap† brands given. In part 2 of our experiment, the initial weight was supposed to be taken before separating any part of the mixture. Unfortunately, the initial weight was skipped before the popcorn was separated. The popcorn then had to be put back into the mixture and the mixture was then weighed for the initial weight. This may have affected the final data, although it was a small error. In part 2 another error occurred when the group began to separate the salt and sand in an incorrect manner. This, however, did not affect final data, as the salt would have been eliminated anyway. Conclusions: The goals in this experiment for part 1 were to determine the moisture content in a brand of popcorn, compare the given brand with others in the lab and then find out if moisture content affects the ‘popping’ or corn and which brand or brands has a better likelihood of popping (i.e. preferred vs. cheap brands). In part 2 of the experiment the goals were to separate a solid mixture and then find the percent composition of each of the four materials within the mixture. The average moisture percentage for Jolly Time popcorn was 12.2 %. To get to this point, the group popped three separate kernels and found the moisture percentage for each and then averaged them. The percent composition for part 2 of the solid mixture was 7.79 % for corn, 45.0 % for iron, 32.5 % for sand and 14.8% for salt. These measurements added up to the 100% solid mixture and the weights added up correctly. References: Ch185. How to Light and Adjust a Bunsen Burner. http://ch185.semo.edu/labsafe/bunsen.html (accessed Feb 12, 2013). Composition and Separations. http://linus.chem.ku.edu/genchemlab/184SP13/Download184_Labs/Composition%20and%20Separations%20Chem%20184%20Spring%202013.pdf (accessed Feb 12, 2013) Guidelines for Laboratory Reports http://linus.chem.ku.edu/GenChemLab/184SP13/guidelines%20for%20lab%20reports.htm (accessed Feb 12, 2013)

Marketing Strategy Of Titan Watches

Marketing Strategy Of Titan Watches Today, a wristwatch is considered as much of a status symbol as a device to tell time. The watches and jewellery has not been immune to the economic climate and the whole industry suffered in late 2008 and in 2009 as consumer confidence fell and people became more cautious about their spending. The overall jewellery and watches market grew by 10% since 2005 to reach  £4.8 billion in 2010 and Mintel forecasts 11% growth for the jewellery and watches market over next five years. 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men arent like women and theyre not used to thinking about what to wear, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rocketing gold prices and recession have led many consumers to buy silver jewellery instead of gold, with almost one in five people wearing more silver jewellery than gold, rising to nearly three in ten women; particularly young people aged 15 24. The affordability and disposability of many costume jewellery items means that customers are more willing to experiment and try new looks without denting their bank balances Young men aged under- 35 are more open to paying higher amounts for a watch as they typically do not wear jewellery to express their individuality or consumer spending power. Some 86% of consumers wear a watch, but nearly 40% only a new one when their old one is broken. Converging the watchs main function with health benefits would be one way of helping create new reasons for purchase. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Many Brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain ,why buy me. In the market for the brand and product offerings is created by positioning. It reaches a certain type of consumers and delivers benefits that meet the needs of several key target groups and users. Actual Approach of a company or brands positioning in the marketplace depends on how it communicates the benefits and product attributes to consumers and users. As a result positioning of a company and/or product seeks to further distance itself from competitors based on a host of items, but most notably on five key issues: Price, Quality, Product Attributes, Distribution, and Usage Occasions. In recent times, consumerism has undergone a sea change. Consumers today are well informed about the products, as compared to earlier times. Hence, the market has become customer centric. Recognizing the importance of the customer is business structure; companies have started effecting brand repositioning exercise on regular basis. In the recent times, a major brand repositioning exercise has been planned by Titian Industries Ltd in order to provide more to its customers. The company has its new position. This study will help to understand the revived positioning strategies of TITAN watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out whether the loyal consumers of TITAN watches aware of the new positioning strategies of the company and how they perceive them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: A business has two and only two basic functions: marketing and innovation Peter Drucker To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is further heightened by the rising costs and high risk associated with launching a new brand. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition.Brand reposition has received very importance in the marketing literature and mostly been treated as a variation of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and hardest actions in marketing to reposition a familiar brand. According to Solomon, position strategy is an essential part in the marketing efforts because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, brand repositioning is more difficult than initially positioning a brand because one must first help the customer UNLEARN the current brand positioning This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and its marketing/brand management leader should develop it, preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: Market report examines the UK jewellery and watches market, total sales of jewellery and watches in the UK fluctuated between 2004 and 2008, and fell by 2.8% in the latter year to finish the review period at  £4.33 billion. The declining sales in 2008 can be largely attributed to the global economic downturn and UK recession, which have had a negative impact on nearly all industries. Initially, the luxury end of the market was relatively unaffected by the downturn, but by the end of 2008 and 2009, it had begun to take effect. The jewellery and Watches market has become increasingly competitive in recent years. Although the industry has always been fragmented with a wide range of suppliers and retailers, developments in online retailing have contributed to it becoming increasingly transparent for information on pricing and availability. This has been a positive trend, especially for many smaller brands that previously were not able to deal directly with consumers. Some larger retailers, as well as a few independents, have also developed transactional sites to deal with this demand. With around a third of the UK population owning a piece of precious jewellery and nearly in ten owning a watch, products have a high rate of consumer penetration. The downturn in the UK economy is unlikely to show reversal in 2009, and this will continue to affect all areas of consumer spending. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is the largest watch company in India and the sixth largest in the world. Titan manufactures over 7 million watches per annum and has a customer base over 65 million. An industry was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought the shift in the Indian watch market, offering quartz technology with International styling, manufactured in a state-of-the art factory at Hosur, Tamil Nadu. Leveraging its understanding of different segments in the watch market, the company launched a second independent watch brand Sonata, as a value brand to those seeking buy functionally styled watches at affordable prices. In addition it focused on the youth with its third brand fastrack. In two decades the company has built an impressive watch business to become Indias largest manufacturer and the worlds sixth manufacturer of watches. This has mainly been achieved by developing a formidable distribution network. The company has amongst the worlds largest retail chain of exclusive retail showrooms for watches called The world of Titan spread over 100 towns. It also has multi brand outlets named Time Zone, service centers and dealer outlets. Globally Titan has a presence in over 30 countries through its marketing subsidiaries. The company has watch assembly plants at Dehradun (UP) and Baddi ( Himachal Pradesh) and a plant manufacturing electronic circuit boards in Goa. The majority stake in the company is held by the promoters, with Tidco having 28 percent of the shares and Tata Group companies owning 25 percent of the shares. Public holding in the company is around 28 per cent. The rest of the stake is held by foreign institutions, non resident Indians, mutual funds and other institutions. It has also premium fashion watches by acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. 1995, the company diversified into jewellery under the brand Tanishq to capitalize on fragmented market operating with no brands in urban cities. In 2005, the launched its second Jewellery brand, GoldPlus, for capitalizing on the opportunity in small towns and rural India. The company has now diversified into fashion Eyewear by launching Fastrack Eye-Gear sunglasses, as well as Prescription Eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since its introduction, Titan has been positioned as a premium brand, providing high quality products. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: When the company launched its products, it was the first to bring quartz watches to Indian market. The company successfully leveraged this to penetrate the market. Raga, Classique and Regalia come under this strategy. Classique positioned as elegant corporate wear that leaves a quiet, but definite impression and fusion of function and sophistication. Regalia ranger represents the elegant-wear. Raga has been differentiate and positioned as exclusive watch. The Raga and Silver Raga collection is elegant, delicate and feminine with each piece truly unique. User Positioning: Titan caters to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being contemporary, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan seeks to differentiate its offering on the basis of superior style and attractiveness which is offered by fastrack Digital range. Competitors Positioning: With the entry of several foreign watchmakers into the market, Titan had to encounter the threat. Most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is positioning itself as value-for-money (less than Swiss watches and higher than Japanese), attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Good Faith and Contract Law

Good Faith and Contract Law the governing principle applicable to all contracts and dealings . This statement was made by Lord Mansfield in 1766 and was an (unsuccessful) attempt to raise good faith to the level of a general principle, the common law as it subsequently developed rejected his initiative. The traditional law of contract, as it became established in England in the second half of the nineteenth century, did not impose or recognise a general duty of good faith. The notion of good faith undoubtedly pervades English law, but there is no single recognised doctrine of general application. The law is generally ready to strike against instances of bad faith: for example where lies are told in pre-contractual negotiations and where the weak are exploited or pressurised the application of concepts of contract law will make such contracts void or voidable,. However, no liability or remedy is to be had against the party who, acting in his own best interests, disengages from the negotiations. Moreover, the traditional view of the law is that during the performance of a contract one partys motivation is not relevant to define contractual rights, nor may (bad) motives increase the scope of express obligations. Aside from specific types of contracts, insurance being the notable example, there is no recognised extra-contractual duty on one party to disclose facts that may turn out to be of importance to another . This can be contrasted with the position i n other countries including Australia and Northern Ireland where the notion of good faith is more readily accepted. Steyn J who foresaw a future for good faith doctrine in English law however such a future has sadly not developed, or if indeed it has developed it has so in a piecemeal fashion. Bingham L.J’s perception has proven to be closer to reality, he stated when speaking with reference to the incorporation of conditions in contracts: The tendency of the English authorities has been to look at the nature of the transaction and the character of the parties to it; to consider what notice the party was given of the particular condition ; and to resolve whether in all the circumstances it is fair to hold him bound by the condition. This may yield a result not very different from the civil law principle of good faith, at any rate so far as the formation of contract is concerned . The classical theory of contract appeared to be hostile to the emergence of a general doctrine of good faith. Sir George Jessel M.R. emphasised that their was a strong public interest in maintaining the notion of freedom of contract which would necessarily exclude the notion of good faith : If there is one thing which more than another public policy requires it is that men of full and competent understanding shall have the utmost liberty of contracting, and that their contracts when entered into freely and voluntarily shall be held sacred and shall be enforced by Courts of justice. Therefore you have this paramount public policy to consider that you are not lightly to interfere with this freedom of contract. A party to a contract could therefore expect that the contract would be enforced according to its terms even if the terms were unfair. Despite these early reluctances to include good faith as part of contract law, it emerged as an important and necessary role in some aspects of contract law. The modern law of contract places more emphasis on conduct which takes account of the interests of the other party to the contract . Some of these specific circumstances will now be considered, The common law imposes a duty of good faith in insurance contracts. The requirement of utmost good faith in insurance contracts requires disclosure by the insured of any fact material to the risk and abstention from misrepresentation. The justification for the creation of the duty is that only the insured knows the material facts and the insurer has no reasonable means of discovering them, although this same argument could be advanced in respect of general contract law. Another aspect of good faith arising out of insurance contracts is the rule that an insurer settling claims under a limited liability policy must act in good faith towards the insured and must have regard to his or her interests both in the defence of actions against the insured and in their settlement . The Supreme Court of Ireland have taken a very different view to the principle of good faith in insurance law and this is best highlighted by the case of Aro Road and Land Vehicles Ltd v Insurance Corporation of Ireland in this case the assured wished to send goods by road via a carrier. At the carriers instigation they effected insurance, the carriers acting as the insurers agents for this purpose. They were asked only for the details of the journey and the value of the goods, and did not volunteer any further information. The lorry carrying the goods was hijacked and set on fire, but the insurers refused to pay out on the policy, pleading that the assured had failed to disclose that their managing director had, some 20 years previously, been convicted of a number of offences of receiving stolen motor vehicles, for which he had served a sentence of 21 months imprisonment. The decision in this case was in summation that this was not reason enough for the insurance policy to be invali dated and the reasoning was that there is no breach of utmost good faith if the proposer has genuinely forgotten a material fact, at least where there is nothing (eg a proposal form) to jog his memory. Utmost good faith, they say, requires a genuine effort at accuracy, but does not require the proposer absolutely to guarantee the accuracy (and by implication the completeness) of his disclosure. This shows an inherent flexibility in the courts of Ireland to utilise and dismiss the notion of good faith in a sensible manner and this is evident in the general application of good faith in Ireland. Again in Contracts for the sale of land the vendor of land is under a duty to disclose material matters relating to the title which are known to the vendor but which the purchaser has no means of discovering . The duty of good faith also exists in the following situations, the mortgagee’s exercise of a power of sale, in relation to the principles of equity governing fiduciaries, undue influence and unconscionable conduct and estoppel, including promissory estoppel and in the duty to refrain from making misrepresentations. More importantly it is suggested that in certain situations there exists a common law duty on the parties to a contract to co-operate in achieving the objects of the contract. Where the parties have agreed that something shall be done which cannot effectively be done unless both parties agree in doing it, there is an implied obligation on each party to do all that is necessary to be done on his or her part for the carrying out of the thing . This can be seen specifically in the case of Meehan v. Jones where performance of the contract was conditional on the purchaser receiving approval for finance on satisfactory terms. Wilson J considered that there was an obligation on the purchaser to make reasonable efforts to obtain finance on such terms, though we doubted that the purchaser was required to do more than act honestly in deciding whether to accept or reject an offer of finance. That approach to the situation gave effect to the expectations of the parties and achieved a fair and se nsible balance of their interests. Another important element of the concept of good faith is that that can be seen in the notion of fiduciary relationships. The principles of a fiduciary relationship require the disclosure of material matters and require the fiduciary to subordinate his or her interests to the legitimate interests of another by reason of the relationship which subsists between the two parties. It can of course be argued that the fiduciary principle is stronger than the good faith doctrine in that it gives primacy to the interests of the party to whom the fiduciary obligation is owed. The good faith doctrine is concerned with those who contract and are on an equal footing. The principle of good faith also finds ground in the doctrine of â€Å"unconscionable bargaining†, this is the situation where relief is granted when a transaction, is so unconscionable that it cannot be allowed to stand. The requirement is thus that there exists an unconscientious taking advantage of the serious disability or disadvantage of the person in the inferior bargaining position by procuring or retaining the benefit in question in a way that is both unreasonable and oppressive . . In Australia, unconscionability has been relied upon as a ground in relieving a purchaser from forfeiture of his equitable interest under a contract of sale pursuant to a notice making time of the essence of the contract leading to rescission of the contract . Once relief against forfeiture was available specific performance of the contract could be ordered. The purchaser had gone into possession under the contract and erected a house on the land but was unable to pay the balance of the purchase price on the due date. This approach was taken further in the case of an instalment contract for the sale of land under which the purchasers had been let into possession, though they were not entitled to possession until completion, and had built a house on the land . Again, the contract had been rescinded, this time for non-payment of an instalment. In this instance the majority likened a terms contract to a mortgage, the forfeiture provision being by way of security for the payment of the purchase price so that there was no need to establish unconscionable behaviour of an exceptional kind. In Australia, the emergence from the shadows of this ground of equitable relief has relegated the doctrine of undue influence to a position of relative unimportance. Unconscionability and undue influence overlap, the latter being more limited in scope, concerned as it is with the exercise by the contracting party of an independent and voluntary will. Perhaps the most important notion of good faith can be found in the law of restitution which transcends the traditional common law causes of action and equitable grounds for relief. General principles are being articulated and refined which may apply indifferently, whether the basis of the claim has its origins at common law or in equity. In Lipkin Gorman v. Karpnale Ltd , it was acknowledged that the underlying principle governing the recovery of money had and received at common law in restitution is unjust enrichment. Here again unconscionability underlies the claim for unjust enrichment and imports into contract law the notion of good faith. Good faith and fair dealing concepts are already substantially in place under English law, though not in contract negotiation. In that area, the application of specific good faith and fair dealing duties, based on the reasonable expectations of the parties, might advance the interests of justice. Furthermore, recognition of good faith and fair dealing concepts would bring greater coherence and unity to the varied array of principles which are presently available in the area of contract performance. Finally as Mason points out â€Å"the criticism of those doctrines may be no more than the reluctance to accept unconscionability as a basis for relief; in other words, the reluctance is in truth an objection to the application by courts of generalised concepts and standards instead of rigid rules† . As to whether or not there exists a future in English Law for the principle of good faith remains to be seen. There are underlying notions of the principle of good faith and it would se em that the sensible notion would be to codify this principle and make it generally applicable to all contractual dealings; it seems unlikely however that English Law is willing to accept such a principle. Bibliography Cases Aro Road and Land Vehicles Ltd v Insurance Corporation of Ireland [1986] IR 403 Bridgewater v. Leahy (1998) 194 C.L.R. 457 Carlish v. Salt [1906] 1 Ch. 335 Carter v. Boehm (1766) 3 Burr. 1905 Devonport Borough Council v. Robbins [1979] 1 N.Z.L.R. 1 Distillers Co. Bio-Chemicals (Aust) Pty. Ltd v. Ajax Insurance Co. Ltd (1974) 130 C.L.R. 1 Interfoto Picture Library Ltd v. Stiletto Visual Programmes Ltd [1989] Q.B. 433 Louth v. Diprose(1992) 175 C.L.R. 621 Mackay v. Dick (1881) 6 App. Cas. 251 McInerney v. MacDonald (1992) 93 D.L.R. (4th) 415. Printing and Numerical Registering Co. v. Sampson (1875) L.R. 19 Eq. 462 Stern v. McArthur (1988) 165 C.L.R. 489. Journal Articles Denning LJ, (1991) The Role of Good Faith and Fair Dealing in Contract Law: a Hair-Shirt Philosophy? Finn, Statutes and the Common Law (1992) 22 U.W.A.L. Rev. 7 Mason A F, (2000), â€Å"Contract, Good Faith and Equitable Standards in Fair Dealing†, Law Quarterly Review 2000 116 66-94 Books Beatson J, (2002), â€Å"Anson’s Law of Contract†, Twenty Eighth Edition, Oxford University Press Denning LJ, (1991) The Role of Good Faith and Fair Dealing in Contract Law: a Hair-Shirt Philosophy? Elliot Quinn, ( 2003) â€Å"Contract Law†, Fourth Edition Forte A (ed), (2001), â€Å"Good Faith in Contract and Property Law†, Sweet and Maxwell McKendrick E, (2003), â€Å"Contract Law†, Fifth Edition, Palgrave McMilliam McKendrick E, (2003), Contract – Text and Materials, Oxford University Press Stone R, (2002), â€Å"The Law Of Contract†, Fifth Edition, Cavendish Publishing

An Abortion at 28 Days Would Be Harmless! :: Argumentative Persuasive Topics

An Abortion at 28 Days Would Be Harmless! Let's examine the fetal development on a daily basis for the first 28 days of life - and then decide whether such an early abortion would be "harmless" or not. Day 1: Fertilization: One little boy begins the first day of his life within his mother's body. At this point, his father's sperm and his mother's egg combine to form a new human being who carries with him as much information as 50 sets of a 33-volume encyclopedia. This genetic information (DNA) will determine all of this little person's physical characteristics and much of his intelligence and personality. (Moore 25, Davis 39, Sadler 3, Gasser 19, Arey 55, Patten 43, Rugh 2-7, Flanagan 41) Day 2: Our little friend is now three cells big. His cells will continue to divide as he starts down his mother's Fallopian tube towards her uterus (womb), where he will get the food and shelter he needs to grow and develop. Day 6-7: Implantation into his mother's uterus begins and all the while he continues to grow. As his cells multiply, they differentiate to perform specific functions-circulatory, muscular, neural and skeletal. Day 14: Implantation is completed around this time and his mother misses her first menstrual period. Day 20: His heart, brain, spinal column, and nervous system are almost complete and his eyes begin to form. Day 22: His heart begins to beat. Day 28: This little boy is now approximately 1/4 inch long - 10,000 times larger than he was only three weeks ago! The blood flowing in his veins is completely different than his mother's. Whoops!! The fetal development stops at this point because the expectant mother has elected to have an abortion after 28 days. Has a human life been destroyed? Abortion actually terminates a human life. Physicians, biologists and scientists testified before Congress that human life begins at conception (fertilization). In Report, Subcommittee on Separation of Powers to Senate Judiciary Committee S-158, it states that "There is overwhelming agreement on this point in countless medical, biological and scientific writings." Every abortion involves, either surgicallly or chemically, the destruction of a human zygote or a human fetus, and the subsequent removal of same from his mother's womb. Therefore, every abortion ends a human life. ("US Congress") WORKS CITED Arey, Leslie B.   Developmental Anatomy. , Philadelphia: W.

Leadership Study Essay -- Leadership

The ability to be a leader has been studied extensively. Throughout this extensive study, some have pointed to leadership being a born trait (Northouse, 2012) while others point to the ability to learn the skills associated with becoming a great leader (Hughes, Ginnett and Curphy, 2012). While each side has its own valid points, one way to argue either way to see these skills in action. Whether these skills are seen in a high school student government association or the office of a large nationwide non-profit, they are present. The study of leadership has led to the description of several different styles of leadership. These styles include legitimate, expert, information, connections, referent, coercion and reward power. No matter the type of experiences a person has, they will most likely see these types of power. Legitimate power may be one of the easiest forms of power to identify. Hughes and colleagues (2012) refer to legitimate power as one’s formal or official authority. This power is mostly appointed, but can be given through democratic processes (Sager, 2008). A leader who asks someone to complete a task or assigns a specific role to someone can be seen as legitimate. Local culture, as defined by the bureaucratic and chain of command within an organization, is a great way to identify who has legitimate power. A call center environment is a great example of this legitimate power hierarchy. Within one such environment the company was divided amongst several different leaders. The top of the hierarchy was the channel manager, who is held accountable to the client. Below this level are two managers who assign the task of contacting customers to those employees who make direct contact with clients. These two managers mon... ...l and the organization. Works Cited Culley, M.R. and Hughes, J. (2008). Power and public participation in a hazardous waste dispuit: A community case study, American journal of community psychology, 41, 98-114. DOI: 10.1007/s10464-007-9157-5. Hughes, R., Ginnett, R., & Curphy, G. (2012). Leadership: Enhancing the lessons of experience. (7 ed.). Montouri, Amsterdam: McGraw-Hill/Irwin. Northouse, P. (2012). Leadership: Theory and practice. (6 ed.). Thousand Oaks, California: Sage Publishing. Sager, J. (2008) Sources of power. In Rothman, J, Erlich, J.L. and Tropman, J.E. (Eds.), Stratgeies of community intervention (pp. 425-446). Peoesta, Iowa, Eddie Bowers publishing co. inc.. Strom, S. (9 July 2008) Funds misappropriated at 2 non-profit groups. New York Times. Retrieved from http://www.nytimes.com/2008/07/09/us/09embezzle.html?_r=1 on May 25, 2012.

Effects of Desertification

Environmental problems Of all the global environmental problems, desertification is, perhaps, the most threatening for poor rural people. The most accepted definition of desertification states that it is land degradation in arid, semiarid, and dry sub-humid areas resulting from various factors, including climatic variations and human activities. Drylands cover almost 40 percent of the total land surface of the world and are inhabited by approximately 1 billion humans dispersed over more than 100 countries. These people include many of the world's most vulnerable, marginalized, and politically weak citizens. In spite of the progress in the understanding of the ecological dimension of this phenomenon, few communities' wellbeing has improved by the myriad action plans and activities carried out by local, regional, or national organizations, particularly in Africa. A growing body of evidence suggests that a closer look at the social system and the role of its components is critical to understanding this frequent outcome. Drylands are characterized by water scarcity stemming from the conjunction of low water offer (i. e. , precipitation) and high water demand (i. . , water lost to the atmosphere as water vapor from soil via evaporation and from plants through transpiration). Drylands' precipitation is highly variable through the year and occurs in infrequent, discrete, and largely unpredictable events. In turn, the high evaporative demand of the atmosphere, resulting from high air temperatures, low humidity, and abundant solar radiation, determines that water availability is the dominant con trolling factor for biological processes such as plant growth and herbivore productivity. Thus drylands, though not barren, are ecosystems of low and highly variable productivity capable of limited human settlement and vulnerable to anthropogenic disturbance. The proximate causes of desertification are complex and vary from region to region. The European Mediterranean region has a long history of human misuse. War, urbanization, farming, and tourism have, over the years, altered vegetation to such an extent that, at present, virtually no natural vegetation exists there and soil erosion is ubiquitous. In contrast, Australian drylands have experienced extensive degradation only recently. The introduction of domestic livestock by Europeans in the late 1880s, together with the fences used to concentrate these animals and the suppression of fire, drastically reduced the abundance of perennial grasses, leaving more soil exposed to erosion by water or wind, and triggered shrub encroachment. In the Sahelian region of Africa, where the concept of desertification was first coined at the beginning of the 20th century, the replacement of the original vegetation by crops, the increase of grazing pressure over the remaining lands, and the collection of wood for fuel resulted in a reduction of the biological or economic productivity of the land. In particular, inappropriate use of heavy machinery, deficient irrigation schemes, and grazing management practices led to soil erosion, salinization, and overgrazing. Any attempt to assess the impact of desertification on human societies should first acknowledge the difference between the ways water-limited ecosystems shape the functioning of social systems and the effects of desertification itself. Desertification imposes an additional constraint on human well-being by further reducing the limited ecosystem goods (e. g. , food, timber, water) and services (e. g. , soil maintenance, erosion control, carbon sequestration) that drylands provide. Failure to address this difference would lead to an overestimation of the desertification effects. Additionally, the manifestations of desertification vary widely, depending on the capacity of each country to mitigate its impacts. For example, in Africa it resulted in declining productivity and intensifying food insecurity and widespread famines, whereas in the Mediterranean region desertification seriously threatens water supply, while many regions of northern Europe are experiencing an increase in dust deposition due to north African soil erosion. In poor countries with a large proportion of their territory in arid and semiarid regions, desertification may trigger a downward spiral where a significant amount of a nation's human and financial resources are devoted to combating past desertification effects, leaving less available to invest in health, education, industry, and governmental institutions. The ultimate precarious social conditions thus developed generally lead to migrations, exacerbating urban sprawl, and may bring about internal and cross-boundary social, ethnic, and political strife. Approaches to the desertification problem broadly fall into two competing perspectives: the predominant global environmental management (GEM) discourse and the populist discourse. Whereas the former discourse rests on neoliberal values and Malthusian thinking, the latter has its philosophical roots in the self-reliant advocacy derived from the dependency schools of the 1970s and 1980s. The GEM discourse depicts overpopulation in drylands as the main problem leading to the degradation of the ecosystems on which they depend. As seen in the GEM discourse, the global problem of desertification requires a global solution. Therefore, GEM supporters promote topdown, interventionist and technocentrist solutions implemented through international institutions and conventions, such as the UN Convention to Combat Desertification. On the contrary, the populist discourse–populist in the sense that it positively portrays the acts of local people–emphasizes that the marginalization of smallholders and pastoralists started during the colonial period and was subsequently deepened by global capitalism, transnational corporations, and northern consumers as the principal causes of land overexploitation and degradation. International assistance in the form of debt per nature exchanges or technological transferences is regarded as part of the problem itself. Rather, the populist discourse focuses on local or traditional knowledge and community-based action as major sources to overcome environmental problems. However, despite its diametrically opposed explanations of the desertification problem, neither discourse denies an impending crisis caused by desertification. Why, almost a century after its first detection, does desertification continue to be among the most important environmental problems faced by humankind? Though no single answer exists, there are some arguments to sketch an answer. Undoubtedly the inherent complexity of the desertification phenomenon hampers almost every phase of the sequence leading to the mitigation or control of an environmental problem (i. e. , first detection, general recognition, agreement on regulation). For instance, a long period elapsed between when French foresters first perceived what they called â€Å"the desert advance† and the widespread diffusion of the desertification tragedy that took place in the Sahelian region of Africa after a series of drought years at the beginning of the 1970s; today improvements in our understanding of rangelands functioning and climatic variability allow for faster detection and prevention. These advances show that vegetation dynamics in drylands may remain seemingly unaffected by an increase in land use pressure until there is a sudden shift to a lower-productivity stable state, with stochastic climate events, such as severe droughts, acting as triggers. Additionally, incomplete or inadequate scientific knowledge, together with the urgent need of integrative solutions for the Sahelian drama, may have driven actors to resort to the first workable options, leading to erroneous regulations at that time. However, regulations of this kind are not dependent on scientific knowledge alone but also on political pressure mechanisms. Thus an explanation of the failure to achieve sound regulation needs to consider political issues as well. The predominance of the GEM discourse, despite the poor performance of top-down solutions to â€Å"unsustainable† resource management, can be explained by its convenience for the interests of three main groups involved in the desertification issue: national governments, international aid donors, and scientists. National governments benefit not only from foreign financial aid but also from the use of desertification as the basis for severely repressive social control. International donors and institutions find the problem of desertification a reason unto itself for their involvement, whereas scientists may highlight the global nature and severity of the desertification problem as a means to obtain research funds. On the contrary, the bottom-up approaches promoted by the populist discourse do not fit the terms and conditions of bilateral and multilateral funding and instead stress the principles of participation and decentralization. It is apparent that the progress achieved in our comprehension of desertification has not been matched by an improvement in the regulations aimed at mitigating its consequences. While the accumulation of knowledge generated during the past decades provides evidence against both discourses' main tenets, they nonetheless remain influential in the political and scientific arenas. Future contributions to the solution of the desertification problem require the synthesis of recent social and ecological advances into a new synthetic framework that overcomes the constraints upon the solutions imposed by the GEM and populist discourses. Social scientists hope that a new desertification paradigm–that is, the dryland development paradigm, which represents a convergence of insights from both discourses–is emerging. Bibliography: 1) Adger, W. Neil, Tor A. Benjaminsen, Katrina Brown, and Hanne Svarstad. 2001. Advancing a Political Ecology of Global Environmental Discourses. † Development and Change 32:681-715. 2) Herrmann, Stefanie M. and Charles F. Hutchinson. 2005. â€Å"The Changing Contexts of the Desertification Debate. † Journal of Arid Environments 63:538-55. 3) Reynolds, James F. and D. Mark Stafford-Smith. 2002. Global Desertification: Do Humans Create Deserts? Berlin: Dahlem University Press. 4) Veron, Santiago R. , Jose M. Paruelo, and Martin Oesterheld. 2006. â€Å"Assessing Desertification. † Journal of Arid Environments 66:751-63.

AHIMA Professional Code of Ethics

The â€Å"American Health Information Management Association or AHIMA† for short has several reasons for developing a Code of Ethics (American.., 2004). This started from the premise that the â€Å"Health Information Management† has the commitment and responsibility of displaying acts which mirror â€Å"values, ethical principles, as well as, ethical guidelines† (American.., 2004).The Code of Ethics created by the â€Å"American Health Information Management Association† carries out or implements the aforementioned values and ethical principles to direct or motivate the proper behavior (American.., 2004).The Code of Ethics prepared by the â€Å"American Health Information Management Association† is essential and applicable to all the members of the aforementioned, as well as, those â€Å"Health Information Management† professionals and students who were given such credentials whatever tasks & functions they are assigned to; no matter where th e location they’re at; and whatsoever race they serve (American.., 2004).Explaining further, the â€Å"American Health Information Management Association† has six specific reasons for developing the aforementioned Code of Ethics and these are the following:First of all, it categorizes the morals on which the â€Å"Health Information Management† is founded upon (American.., 2004).Second, it goes over the main points of the extensive moral principles that mirror the profession’s core ideals, as well as, institute a collection of decent philosophies to be utilized as a guiding light in coming up with decisions and actions called for by the occurrence of critical situations (American.., 2004).Third, it lends a hand to â€Å"Health Information Management† professional pinpoint essential deliberations or reflections in instances where responsibilities conflict or when hesitations based on ethics comes up (American.., 2004).Fourth, it serves as a set of r ules for the â€Å"Health Information Management† professional to be held responsible if it’s called for by the people or the public (American.., 2004).Fifth, it plays the role of getting together practitioners who are not familiar to the â€Å"mission, values, as well as, ethical principles† of the â€Å"Health Information Management† (American.., 2004).Last but not least, it is for the purpose of the â€Å"Health Information Management† professional to personally evaluate himself or herself in a situation wherein, he or she feels that he may have engaged in an immoral or dishonorable act (American.., 2004).Importance of Adhering to Professional Code of EthicsIt is very important to adhere to the Code of Ethics. Allow me reiterate further on its importance by specifically stating the reasons for it:Without a Code of Ethics, they will not be able to know their responsibilities (American.., 2004).   Of course, if members are not familiar with it:1 ) they will not have the capacity to uphold the aforementioned principles stated in the Code of Ethics;2) they will not be able to remember to carry out any good conduct stipulated in the Code of Ethics;3) they will not be able to maintain a healthy competition within the organization;4) they will not be able to get rid of the possible occurrence of exploitation of professional relationships;5) they cannot â€Å"further the interests of their profession†;6) they will not be able to respect and trust their co-professionals;7) most likely, they will not be able to improve or develop the pride and distinction of the profession through encouraging individual acts;8) they will not have any reason of abstaining from engaging in activities that may disgrace or degrade the integrity of their co-professional or the profession itself;9) they may not avoid using their profession or membership to a certain group to advance or support products and services that do not have anything to do with their profession;10) they will have a reason not to be truthful to their professional communications that may consequently lead to undesirable and irrational effects; 11) and so on and so forth (American.., 2004).In addition to that, with the absence of a Code of Ethics, professional members would have more reason to act in a manner that is unacceptable, dishonorable or moral (American.., 2004).This is because they would think that no Ethics Committee will punish them for it anyway (American.., 2004). They will have the courage to do whatever they want since nobody will be there to file a complaint against them, nobody will assess if the complaint is valid or not, nobody will recommend censure, probation, suspension, and especially suspension (American.., 2004).